Terry Williams Trainer:
Leadership Development /
Personal Effectiveness Coaching

"Terry Williams is amazing, I have completed numerous personal training courses in NZ and AUS and I can say hand on heart that Terry is the most interesting and knowledgeable instructor I have had the pleasure of learning from. I would recommend his services to any of my professional colleagues." - Brad Almond, Kia Motors

Terry specialises in the delivery of high impact, customised training solutions for businesses that are serious about improving the performance of their people and developing high-performance teams to get more out of their processes, systems and structures. As a trainer facilitating learning and development in others, he often finds himself drawing on his own extensive real-world business experience. Terry focuses on helping learners unlock their potential as they start to translate their newfound knowledge into tangible results. Click here to see a list of organisations that trusted Terry to successfully develop their people.

  • Interactive
  • Engaging
  • Effective
  • Enduring

"What Terry does is very valuable, helping and guiding others to find their own solutions". - Bettina Urbanski, HR Manager, Kohler

"Your help today was invaluable, and of huge value. You really helped to cement the team together on their first day". - Elizabeth Swan, Experiential Marketing Manager, SkyCity Entertainment

"Terry led a half-day workshop at our annual conference for law firms from throughout New Zealand. Throughout his time with the delegates there was a high level of engagement and comments afterwards were universally positive. From an organisational perspective we found Terry to be professional and easy to deal with in all aspects." - Mark Ford, Chairman, LawPlus

"A fantastic day with a really engaged bunch of people that you managed brilliantly." - Garrick Loft, Senior Sales Manager, NZ International Convention Centre

"I came away feeling incredibly empowered and challenged to improve, really think about what I write and how I write!  It was not just the writing context that challenged my perspective and way of thinking, but the confidence to believe in myself again after having worked within an environment whereby I questioned was I in the right role. So, thank you for making a difference". - Angela Skelton, Auckland District Health Board

"The workshop and presenter were both very good and highly recommended.  The presenter was excellent – Terry was very engaging and had an entertaining style which kept my interest (even though I had attended a similar workshop before), and explained the content extremely well.  He seemed very knowledgeable and experienced in these forms of presentation and was able to tailor/relate the workshop to suit the audience.  He certainly added value well over and above the accompanying printed materials". - Kylie Mooney, Meredith Connell

"I recently attend a training session facilitated by Terry Williams. The subject of the training was Negotiation Skills. Terry's performance as the facilitator was top class. His knowledge of the subject & his vibrant enthusiasm for the topic was infectious. This lead to an attentive group of attendees who participated openly. I would thoroughly recommend Terry Williams as both a skilled Facilitator & a Negotiation Skills subject matter expert to any entity that has a negotiation or selling function as part of their organisation". Grant McEwen, University of Auckland

"Terry knows what he's talking about" - Rawinia Wright, OCS Limited Click here for more client comments.

Learning & Development Programmes & Topics


  • Leadership Development Programme
  • Personal Effectiveness Programme
  • Business Improvement & Influence Programme

These modular programmes are tailored to the duration and frequency the client needs but generally range from 3 to 10 workshops, spaced out rather than in blocks. Maintaining momentum and normalising the programme is important to keep up participants’ motivation and commitment. Previous client groups have elected to augment the monthly workshops with a group-coaching reinforcement session in the intervening fortnights to reinforce the prior learning and ‘check-in’ with participants on how they’re applying the learning and what obstacles they face and support they need. The REACH tools are useful supports for this with coaching or self-coaching. As a further support / reinforcement option, some clients opt for coaching also. Participants are allocated a minimum of three sessions at monthly intervals. Coaching differs from training in that it is a series of one-on-one conversations led by Terry as coach, generating provocative questions but where the work and progress is determined by the coachee. It is focused on a single goal determined by the coachee between the first and second sessions. To make this cost-effective for all, this needs to be booked in days, not random hours here and there. Usually, not every participant is open to the idea, nor able to meet the commitment. Consequently, Terry recommends that only those who energetically opt-in get offered coaching. This process is tremendously useful in bedding in learning from a programme and dealing with the obstacles and barriers of implementing skills outside the classroom.

Terry recommends using the REACH profiling tools. Click here for a brief PDF explainer of REACH and the productivity benefits and cost savings it can enhance. While many participants may have been through other similar assessments, REACH will allow all participants to receive multiple profiles (personality, communication, leadership) at the same time and work through them together at the same time. The REACH system can also automatically generate from these surveys a training needs analysis report for individuals and the group collectively. It can be completed on smartphones and tablets or via web browsers. In order to track and provide some evidence-based insight into the impact and ROI of your leadership programme, Terry suggests a pre and post culture survey with a focus on leadership. Two surveys create a baseline and a post-programme comparison. The resulting reports highlight suggested areas of strength, development need, and areas of movement.

Topics (Downloadable 1-page summary PDFs)

Click here for the schedule of public courses hosted by my partner PD Training in Auckland, Wellington, and Christchurch, many of which I facilitate.


What To Expect In One Of Terry's Workshops

Terry's workshops are immersive workshops; they are not lectures, seminars or courses. The people who do the work do the learning. To an outside observer, Terry's workshops are characterised by:

  • Thorough pre-workshop communication clarifying expectations for participants and minimising any potential stresses through uncertainty or logistics,
  • A purposeful welcome and overview, establishing Terry's approachability and credibility as a trainer and experienced leader himself with ‘real world’ experience and lessons,
  • The creation of a safe and stimulating learning environment taking into account health & safety, diversity and the needs of adult learners, acknowledging the existing wisdom within the room but also the ground rules and expectations of participation. Terry's three fundamental principles are information, interesting and involvement,
  • A high degree of interaction and PowerPoint only used for high visual information transfer or display of activity instructions. Much of the learning will take place via experiential learning with structured activities individually or in pairs / small groups. Terry follows the FAD model with each activity prefaced with a frame to justify it and provide direction and be followed by a debrief to question the activity’s experience in a structured way: what happened + so what + now what.
  • A rotation of working relationships within the larger group throughout the day. Those with more knowledge can help those with less and those with less can challenge those with experience,
  • Ideally, although this is more of a challenge for the client than Terry, some structure, support or activity should follow the training to reinforce its transfer to the workplace. This could range from an actual project to be completed applying the skills to a real-world task (although this does place a burden on someone at the client to administer) to a simple Q&A with participants’ supervisors on how the skills are going and how they might help the transfer to the workplace.

Business benefits associated with higher levels of core leadership skills





What is REACH?

REACH measures agility to adapt to the needs of different people, situations, and tasks. Its tools and data, combined with the skilled facilitation of Terry Williams Trainer, drives and supports a range of comprehensive and cost-effective learning programme options to suit any size team or organisation.

REACH provides clear insights into agility, preferences, and skills of:

  • Individuals
  • Leaders 
  • Organizational behaviors that impact engagement


REACH combines the science of analyzing human traits using psychometrics together with measuring agility (REACH) that can be grown by developing awareness, skills, resilience, and a growth mindset. REACH is measured as a Quotient (a score out of 5) and is visually represented by an individual's REACH Zone.

An individual's primary archetype is identified as one of 4 primary styles: Counselor (green), Coach (blue), Advisor (yellow) and Driver (red), growing agility into the other styles is achieved by developing the skills most commonly associated with the other primary styles. As a person grows their agility to stretch into the other styles, they grow their REACH and in turn improve their effectiveness in different situations.


REACH is used by organizations to improve performance and engagement today, and build capability to thrive in the future of work. The REACH Ecosystem is the solution to help people thrive in our Volatile, Unpredictable, Complex and Ambiguous (VUCA) world with clarity and simplicity.

See how REACH Reduces Costs of people related expenses by up to 70%

Most organizations can reduce recruitment and development overheads by around 70%, use the cost savings calculator here to see how your costs will reduce with REACH.

A Comprehensive, Holistic, & Self-Driven Tool For Teams & Individuals

  • Not just training but learning that is part of an ecosystem
  • The process, structure and content is influenced by data before, during, and after learning
  • Resources to lead, train, coach & embed
  • You have the options of individual, 360, and / or team culture assessments, the results of which identify gaps and needs that can be bridged with specific training and coaching, generating courseware and resources that can be tailored to your needs, minimising development cost and effort
  • The impact is measured along the way to ensure effectiveness and return on your investment.

Accountability Builder

Is your team struggling with under-par performance? Instill positive accountability across all levels of your workforce with the popular Accountability Builder™ workshop, based on the bestselling book The Oz Principle. This accountability workshop sparks motivation, ownership, and innovation. Inspire every individual and team to achieve the organisation’s results and increase your corporate accountability. Click here to learn more about Accountability Builder...

Why Accountability Builder?

  • Leaders clearly define and communicate the Key Results™ they need everyone to own.
  • Participants apply an empowering view of accountability within a proven framework.
  • Individuals develop powerful skillsets for improving performance and achieving results through training, coaching, and daily application.
  • Teams gain awareness, become aligned, and make specific plans to take accountability to deliver the Key Results.
  • International users include Microsoft, McDonalds, Ford, Kellogs, UPS, Pfizer. Kiwi users include Silver Fern Farms, Tegal, LeaderBrand, Tait Communications, Employers & Manufacturers Association

What You Learn

  • The Steps to Accountability®
  • Overcome below the line behavior
  • Identifying your Accountability Gap®
  • Improve performance with feedback
  • Apply the See It, Own It, Solve it, Do it®, Steps & Modules
  • Accountability tool

What's The Impact?

  • Hit goals and achieve targets faster
  • Boost performance – and your bottom line
  • Engage and retain your highest performers
  • Achieve game-changing results
Click here to learn more about Accountability Builder...