Sarcasm - Is It A Symptom Of Disengagement Or A Powerful Productivity Tool? No, Really...
This article by Richard Chin at Smithsonian Magazine discusses how our relative ability to identify and interpret sarcasm reveals, to an extent, how our brains process communication. I wonder how this skill, or lack thereof, impacts the potential engagement and productivity of our employees? I wonder if its something we're born and stuck with, or whether it can taught and learned? Not the sarcasm per se but how some people are better than others at comprehending multiple layers of communication in this increasingly saturated world of communication in which we're trying to make a living. Often the message isn't really the message. It'd save a lot of time, money and heartache if people could 'get' that quicker.
Apparently when used in conversation the phrase "Yeah, right" is done so sarcastically 23% of the time. Maybe it's a cultural thing in my country but I find that figure staggeringly low! When would anyone ever use it genuinely? For those of you not from New Zealand reading this, there is a New Zealand beer brand whose primary advertising campaign has been built around this phrase for a decade. Billboards with their logo have a comment on the left side and on the right side is the simple phrase, "Yeah, right." (I'm writing this from memory. I'm thinking they probably didn't use the comma.) Often these are verbatim comments from politicians or celebrities or things that real people say, "Hey babe, I'm sure no one at the office knows about us..." - Yeah, right.
I know a lot of advertisers claim their campaigns have become iconic and entered the zeitgeist etc but in New Zealand, seriously, ask anyone, everyone gets this. New born infants first words are often, "Yeah, right." (Usually after being told, "Welcome to the world.")
The criticism of sarcasm itself by the readers of Chin's article revolve mainly around the issue of hierarchy. Sarcasm between equals is funny. Sarcasm between people of unequal power is either mean or bolshy, depending on which end of the power you're on. The Greek root for sarcasm, sarkazein, means to tear flesh like dogs. Ouch!