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Getting Better Buy-In: How to move your people to move with you - A leader

Practical things a frontline leader can do to make a difference. The thing about behaviour change is that you can’t do it for them, nor can you always be around when the going gets tough. For those people doing the actual moving towards behaviour change, they need to:



  • want to do it,

  • think they need to do it,

  • think they can do it, and

  • think they should do it now.


The combination of all those conditions is what we label ‘motivated’. What can you do to make that more likely to happen? This book gives you tools, techniques, systems, structures and environment design ideas to make that happen.


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