'Up Your Brave: Telling your story'

Hi team. Thanks for being part of this recent session with Natalie.

I'd like to gift to you my book 'The Brain-Based Boss: Adding serious value via employee engagement. (Available free for a week to you in eBook format, readable on any browser).


The SUCCESS model for structuring the stories you tell to make them more impactful, effective, memorable, and shareable is:

  • Specific: find the core of any idea. You need to prioritize your ideas. It's not about how much you know or have experienced. Pick the critical element and bring it to life with details.
  • Unexpected twist: grab people’s attention by surprising them. You need to start by taking people in one direction then turn them into a very different one - misdirection & reveal. Generate interest and curiosity to grab attention, & open a loop to maintain interest.
  • Concrete: make sure an idea can be grasped and remembered later. Explain in terms of human actions and use sensory information. Use concrete images and proverbs. Not just a chair but a $10 green director's chair from Bunnings.
  • Credible: give an idea believability. Look for ways to help people test your ideas for themselves.
  • Emotional Connection: Put people in the story that the listener can relate to. You are not the hero of your story but someone 'like' the listener is.
  • Storie Structure: empower people to use an idea through narrative. Tell stories. Hearing stories acts as a kind of mental flight simulator preparing us to respond more quickly and effectively. You probably won't, but should be able to, 'graph' it.


Also, here's a link to my page on a one-page user manual idea with both a downloadable pdf template and an online version. It's an idea you could repurpose...

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